THE 704 STORY

CHARLOTTE BUILT.
DRIVEN EVERYWHERE.

STATESVILLE RD · HUNTERSVILLE NC · EST. 2023

We started as a garage on Statesville Road, selling the kind of cars that turn parking lots into events. GT3s with waiting lists. The kind of inventory people drive across state lines just to stand next to.

The apparel came next, and it came the same way the cars do: picky. Same standard, same swagger, wearable every day. Every blank is heavyweight, every print is done in Charlotte, and every design gets argued about in the shop before it gets near a press.

The rules we print by.

One: heavyweight or nothing. If the blank feels like a giveaway shirt, it never gets printed. Two: if we wouldn’t wear it off the lot, nobody else is going to.

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